Creator Operations Desk
UTM Parser
Paste a complete URL to read every utm_ tracking parameter, including duplicate and empty values, locally in your browser without uploading it.
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Parse UTM parameters
What is a UTM parser?
A UTM parser reads every query parameter beginning with utm_ from a complete URL. It is useful for checking whether ad, newsletter, social and creator-partnership links carry the intended tracking data. Repeated keys are retained in their original order for review.
How parsing works
The tool uses the browser's native URL and URLSearchParams APIs, selecting keys that begin with utm_ without regard to case. Non-UTM parameters are not shown, and the pasted URL is never rewritten.
Campaign-link example
For a link with utm_source=facebook, utm_medium=paid_social and utm_campaign=launch, the parser lists all three fields. If utm_content appears twice, both values remain visible for auditing.
How to use
- Paste a complete URL that begins with http or https.
- Parse the URL to review each utm_ key and all of its values.
- Copy the result to compare it with your campaign naming plan.
Frequently asked questions
What if the URL has no UTM parameters?
The tool clearly states that no UTM parameters were found. That is not a URL-format error, so you can decide whether this link should be tracked.
Are repeated UTM parameters removed?
No. Every value for a repeated key is kept, which makes accidental duplicates and inconsistent tagging easier to spot.
Does it support non-Latin campaign values?
Yes. Native URL parsing decodes percent-encoded Unicode values into readable text where possible.