Creator Operations Desk
ROI Calculator
Calculate return on investment from revenue and cost. Evaluate marketing, creator and commercial projects with a percentage that reflects profit or loss after the investment.
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Calculate ROI
How is ROI different from revenue?
ROI, return on investment, measures the return left after the cost of an investment. It looks beyond total revenue to show the net gain or loss relative to cost, helping compare projects of different sizes.
ROI formula
ROI = (revenue − cost) ÷ cost × 100%. Cost must be greater than zero. ROI can be negative when revenue has not covered the investment, and classification rules must stay consistent across projects.
Worked marketing ROI example
A creator collaboration returns $15,000 and costs $10,000 across ads, production and fees. ROI is 50%, meaning each $1 invested recovers its cost and generates an additional $0.50 in return.
How to use
- Enter revenue or recovered value attributed to the project.
- Enter the full relevant cost, such as ads, production, labour and platform fees.
- Calculate ROI using the same time period and currency for both inputs.
Frequently asked questions
What does a negative ROI mean?
It means current revenue is below cost. A -100% ROI indicates no revenue has been recovered yet, though delayed conversion and brand goals may still matter.
Should labour be included in cost?
For a true investment view, include attributable labour, production, platform and discount costs, then apply the same rule to every project you compare.
Is ROI the same as ROAS?
No. ROAS divides revenue by ad spend. ROI subtracts cost first, so it is closer to net return on the investment.